Hosting an open house is exciting, but the real opportunity comes after the last guest leaves. A well-timed open house follow-up email is often what turns a quick conversation at the door into a real client relationship. Still, figuring out what to say in each situation isn’t always easy, which is why having a go-to […]
12 Open House Follow-up Email Templates Proven to Win Clients (+Download) Read More »
After teaching thousands of agents how to build a real estate business plan, I’ve seen one result consistently. The agents who put in the work and plan ahead are the ones who stay in business. Your notebook full of random thoughts jotted down isn’t going to cut it. You have to create a roadmap that
8 Steps to Creating a Real Estate Business Plan (+ Free Template) Read More »
With its focus on photos and videos, Instagram is a great place for real estate agents to showcase their listings and personalities. It allows agents to be visible to their existing network while expanding their networks and gaining new followers (prospective clients). You can build trust over time with your audience by posting consistently, and
20 of the best real estate Instagram accounts to follow Read More »
Real estate might look like an easy, glamorous, high-paying career on TV, but it’s a very challenging industry. Learning the business takes time, and finding clients isn’t as easy as it seems, but for those who are determined to put in the work and make real estate their career, it’s a fantastic industry. The agents
How to be a successful real estate agent in 9 steps Read More »
There’s no one-size-fits-all solution when it comes to finding the right transaction management software for your real estate business. Whether you’re running a large brokerage, managing a small team or working on your own, the right transaction management platform can take the worry out of compliance and lighten your workload. Your unique business needs will
The 7 Best Real Estate Transaction Management Software for 2025 Read More »
As a real estate agent, it’s easy to assume your listings speak for themselves, but buyers and sellers still want to know who they’re working with. A well-written agent bio helps you build credibility, make a lasting impression on prospective clients and turns curious browsers into serious leads. Your real estate agent bio doesn’t need
How to Write a Lead Winning Real Estate Agent Bio in 7 Steps (+ Examples) Read More »
As a Realtor, your real estate landing pages are one of your most valuable lead generation assets. They are the final gatekeepers between you and your lead. Get them right, and your ROI from paid leads will soar. Get them wrong, and your conversion rate will plummet. It’s no wonder that most Realtors, and even
How to build high-converting real estate landing pages (+ examples) Read More »
I know, I know – you’re a real estate agent, not a copywriter, but hear me out. Just like people eat with their eyes first, the same goes for real estate. People will first be attracted to pictures, and then the real “taste” will be what they read from you. When people view a listing,
8 clever real estate copywriting tips top agents use (+ AI prompts) Read More »
Struggling to find a lucrative niche this year? You’re not alone. With leads scarce and deals drying up, you’re probably considering niches you wouldn’t have touched with a ten-foot pole in 2021. Probate, divorce leads, short sales — everything is on the table when you have a mortgage to pay. Leads are leads, right? There’s
Are you afraid of “oversharing” on social media? It’s not just you. It’s why so many Realtors post nothing but market updates and store-brand-vanilla boring “JUST SOLD!!” posts. They know they’re leaving likes and leads on the table, but actually being themselves on their professional Instagram? They’d rather walk naked through Trader Joe’s. On a
How a top LA agent is rebuilding her life after the fires — one reel at a time Read More »