The Real Brokerage

David Keener’s vision for Premiere Group at Real Brokerage

On this week’s episode of the RealTrending podcast, Tracey Velt talks with David Keener, CEO of Premiere Group at The Real Brokerage. In just eight years, Premiere has grown to nearly 300 agents in 27 states and recently joined Real. Keener explains how the group’s member-owned teamerage model drives retention and shared success, as well […]

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Real Brokerage adds California firm via private-label program

Showcase Real Estate — a Yuba City, California-based brokerage — has joined The Real Brokerage under its private-label program. Led by broker-owner Donna Phelan, Showcase Real Estate brings 45 agents to Real, expanding the firm’s presence across a seven-county region in Northern California. Since 2018, Showcase has closed more than 2,170 transactions totaling $826 million

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Real Brokerage adds Coastline, a top San Diego team

Coastline Real Estate Group, a 13-agent real estate team based in San Diego County, California, has joined The Real Brokerage. The team is led by Raymond Fraser and Shaylie Gilliland, who previously worked together on one of California’s top-ranked real estate teams. Since founding Coastline in late 2020, the group has closed more than $200

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How Flyhomes’ search portal fits in with Real’s AI vision

The Real Brokerage has not been shy when it comes to its technological ambitions. From launching its agent-focused Fintech product Real Wallet to Tamir Poleg’s AI likeness delivering his Q1 2025 earnings prepared remarks, the company is pushing the envelope when it comes to tech in the real estate space.  Last week, The Real Brokerage

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Survey shows buyers gaining leverage as real estate market slows

The housing market continued to cool in May, with buyer leverage increasing across many regions of the country, according to a new survey from The Real Brokerage. Real’s May 2025 Agent Survey — which polled more than 260 real estate professionals across the U.S. and Canada — points to softening transaction activity and a shift

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Top agents on how they built successful revenue share downlines

Real estate brokerages with revenue share models provide agents with a way to generate income beyond closing transactions with their own clients. But when it comes to creating a robust revenue-share downline, agents at two revenue share brokerages — eXp Realty and The Real Brokerage — say there is no one right way to build

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Former CFO sues Real Brokerage, alleges discrimination

The former chief financial officer of cloud-based real estate firm The Real Brokerage has filed a federal lawsuit alleging she was pushed out of the company after becoming pregnant and taking maternity leave. Michelle Ressler, who was relieved of her role as CFO in April, claims in the suit that Real orchestrated her termination under

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