Want to hear a Realtor brag? Ask them if they like working weekends. They’ll probably tell you how they waltzed through Whole Foods without waiting in line or scored a prime patch of sand on a nearly empty beach on a Tuesday afternoon. Of course, if you’re friends with Realtors (which I highly recommend), the […]
How Jeff Mateja listed 90 houses in 90 days (working 9-5) Read More »
Your realtor headshot is usually the first thing a client sees. It could be on your website, a yard sign and/or your social media profiles. But, long before you meet in person, people are already forming an opinion about whether you look trustworthy, approachable and professional. The good news is you don’t have to love
12 realtor headshots tips to look professional and showcase your brand (+ examples) Read More »
Cold calling usually isn’t a part of what real estate agents look forward to, but it still works if you do it right. Picking up the phone and having a direct conversation is one of the quickest ways to meet new clients and uncover opportunities you wouldn’t find otherwise. The challenge for most agents is
11 Real Estate Cold Calling Scripts for Lead Gen (+Tips & Tools) Read More »
The real estate listing presentation is one of the most critical tools in your arsenal for demonstrating your knowledge, expertise, experience and authenticity to seller leads. A well-done listing presentation not only distinguishes you from your competitors — it also elevates the seller’s experience of working with you from day one. It’s cliché, but you
How to compete and win with your listing presentation (+ template) Read More »
Want to close more deals? Then you can’t rely solely on your sphere of influence and networking to meet new clients and build your pipeline. Our team of experienced real estate agents reviewed the top real estate lead generation companies to help you get more real estate leads. These lead gen companies find qualified real
The 9 top real estate lead generation companies for 2025 Read More »
We all have the same amount of time, yet how you utilize your time and energy will make or break your business. Creating and following your schedule in a purposeful, strategic way is the key. And once you get a routine going, your business (and personal life) can run on autopilot. Check out our ultimate
The ultimate real estate agent schedule to set you up for success Read More »
Is virtual staging finally ready for its close-up? We think it is. The days of AI-staged photos that look more like Salvador Dali paintings than comfy living rooms or HGTV-ready kitchens are long gone. The images today’s virtual staging companies can create using AI are shockingly realistic and, dare we say it, stylish. AI can
Virtual Staging: The Best Apps for 2025 + Mind-Blowing AI picks Read More »
As agents, Zillow is our best friend and worst enemy. Generally, it provides easy access to listings and gives our clients a glimpse of the market, but it can also be unrealistic with pricing, thereby giving false promises to home buyers and sellers. Either way, it is the go-to listing platform with about 227 million
Is Zillow Premier Agent worth the cost? Read More »
With real estate technology changing faster than new agents answering their phones, finding that Goldilocks mix of real estate brokerage software that works for your brokerage isn’t easy. Most broker-owners we know are struggling to find tools that can move the needle for their businesses, quickly. For many, it’s sink or swim time. To help
The Best Real Estate Brokerage Software for 2025 Read More »
Whether you’re new to real estate ads or seasoned in real estate advertising, this guide will help you improve your ad strategy. Using ads in your overall lead gen strategy is a way to leverage your time and get in front of more qualified leads faster, versus marketing, which is more useful for building brand
Your ultimate guide to real estate ads Read More »