MARKETING TO BORROWERS

Veterans United parent launches new mortgage brand

The parent company of Veterans United Home Loans has started up a new brand, while at the same time retiring an existing one. Mortgage Research Center has multiple trade names, present and past, listed on its Nationwide Multistate Licensing System page, including several forms of Veterans United, the nation’s most prolific Veterans Affairs lender. Now, […]

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UWM inks deal to name Phoenix arena Mortgage Matchup Center

The Phoenix arena home to Mat Ishbia’s basketball teams will promote United Wholesale Mortgage’s broker search website for the foreseeable future.  The Phoenix Suns, Phoenix Mercury and UWM Thursday announced a 10-year, $115 million naming rights partnership for the city’s arena to be known as the Mortgage Matchup Center, after UWM’s mortgagematchup.com site.  Ishbia, president

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UWM reduces fees, enhances TRAC+ title alternative offering

United Wholesale Mortgage has reduced the fees and added other enhancements for one of its title alternative programs. The company’s title review and closing program, known as TRAC+, looks to save borrowers money by significantly reducing costs for refinances compared with traditional title insurance options. In the past, Mat Ishbia, president and CEO, has been

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Rocket Pro launches broker search platform

Rocket Pro has rolled out a broker portal for borrowers to find local originators. The Detroit-based mortgage giant’s brokernearme.com allows consumers to search for brokers near their address and access profiles which include social media accounts. The site today includes thousands of broker profiles, and they aren’t “ranked” on the site, Rocket Cos. CEO Varun

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Freedom Mortgage faces charges of TCPA violations

Freedom Mortgage faces a proposed class action lawsuit, which alleges the lender made several marketing calls to a South Carolina resident in violation of federal and state regulations.  Plaintiff Brittany Williams said she received multiple calls from three different Freedom Mortgage originators between July 24, 2025, and Aug. 5, all presenting her with options for

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Consumer confidence falls to five-month low on job concerns

US consumer confidence fell in September to a five-month low on growing concerns about job prospects and the broader economy. The Conference Board’s gauge of confidence decreased 3.6 points to 94.2, data released Tuesday showed. The median estimate in a Bloomberg survey of economists called for a reading of 96. READ MORE: Mortgages with rates

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UWM downgraded by Morgan Stanley on stock valuation risk

Analysts at Morgan Stanley have downgraded UWM Holdings, the parent of United Wholesale Mortgage, citing valuation risk, given the 55% increase in its stock price since the end of July through today. But at various points between those two milestones, the gain in UWM on a percentage basis was even higher. On July 31, UWM’s

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Jerry Halbrook is president and COO of Covered Insurance

Former Black Knight exec Halbrook joins Covered Insurance

Long-time mortgage industry executive Jerry Halbrook has been named president and chief operating officer of insuretech Covered Insurance. Halbrook’s hiring is the latest sign of the convergence between the lending process and insurance, the company said. Jerry Halbrook is president and COO of Covered Insurance Property insurance costs have increased in recent years, and in

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Rate, Crosscountry latest to boost conforming limits early

Two more lenders have joined the parade of early conforming loan limit boosters, Crosscountry Mortgage and Rate. They join United Wholesale Mortgage and Pennymac in being willing to underwrite loans up to $819,000 for future sale to Fannie Mae and Freddie Mac. Of the major lenders who have done so in the past, only Rocket

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Mortgage rates rise after FOMC’s decision

Mortgage rates increased this week as investors digested all the commentary from the September Federal Open Market Committee meeting. The yield on the 10-year Treasury, one of the benchmarks used in pricing mortgages, was at 4.19%, after closing Wednesday at 4.15% and at 4.1% on Sept. 18, the day after the FOMC meeting. On Sept.

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