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Digital marketing

Why AI search could cut off your leads

Artificial Intelligence, Digital marketing, Marketing, MARKETING TO BORROWERS, Originations /

Not long ago, a storefront sign was the most important marketing channel a retailer had. If you didn’t have one, customers didn’t know you existed. Today, for mortgage companies, that sign has been replaced by something else entirely: search. But with borrowers now turning to ChatGPT and other AI tools instead of Google, even ranking […]

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Brad Springer is the co-president of real estate technology company RatePlug

RatePlug’s new tool creates, nurtures real estate leads

Digital marketing, MARKETING TO BORROWERS, Mortgage technology, Originations /

Even though some mortgage industry economists are expecting existing home sales to improve this year, affordability remains an issue holding many consumers back from acting. On the lender side, the competitive landscape for whatever leads are in the market is getting tougher because of the uncertainty around mortgage rates. A new offering from RatePlug looks

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