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New American Funding

NAF targets reverse mortgage growth with ‘connective tissue’ marketing tactics

HECM, Home Equity, HWmember, LendingLife, Marketing, New American Funding, Reverse, Reverse Mortgage Daily /

More than a year ago, New American Funding (NAF) launched a new marketing campaign that’s designed to inject a fresh attitude into how consumers view reverse mortgage products. Unlike NAF’s multimillion-dollar forward mortgage campaign, “Hell Yeah You’re Buying a Home,” which was announced last month, the reverse-centric “Old Wives” campaign isn’t something you’ll find on […]

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NAF reports data breach in California

Cybersecurity, HWmember, LendingLife, Mortgage, New American Funding, Technology /

New American Funding (NAF), a top-25 U.S. mortgage lender, notified the California attorney general last week of a data breach involving one of its vendors, which potentially compromises customers’ personal information.  NAF on June 6 discovered “suspicious activity associated with information provided to one of our vendors that provided notary systems, Mobile Notary Zone,” according to

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