Marketing

Veterans United parent launches new mortgage brand

The parent company of Veterans United Home Loans has started up a new brand, while at the same time retiring an existing one. Mortgage Research Center has multiple trade names, present and past, listed on its Nationwide Multistate Licensing System page, including several forms of Veterans United, the nation’s most prolific Veterans Affairs lender. Now, […]

Veterans United parent launches new mortgage brand Read More »

UWM reduces fees, enhances TRAC+ title alternative offering

United Wholesale Mortgage has reduced the fees and added other enhancements for one of its title alternative programs. The company’s title review and closing program, known as TRAC+, looks to save borrowers money by significantly reducing costs for refinances compared with traditional title insurance options. In the past, Mat Ishbia, president and CEO, has been

UWM reduces fees, enhances TRAC+ title alternative offering Read More »

UWM downgraded by Morgan Stanley on stock valuation risk

Analysts at Morgan Stanley have downgraded UWM Holdings, the parent of United Wholesale Mortgage, citing valuation risk, given the 55% increase in its stock price since the end of July through today. But at various points between those two milestones, the gain in UWM on a percentage basis was even higher. On July 31, UWM’s

UWM downgraded by Morgan Stanley on stock valuation risk Read More »

Rate, Crosscountry latest to boost conforming limits early

Two more lenders have joined the parade of early conforming loan limit boosters, Crosscountry Mortgage and Rate. They join United Wholesale Mortgage and Pennymac in being willing to underwrite loans up to $819,000 for future sale to Fannie Mae and Freddie Mac. Of the major lenders who have done so in the past, only Rocket

Rate, Crosscountry latest to boost conforming limits early Read More »

Rate gets mortgage benefit of Compass-Anywhere deal

When it comes to the mortgage impact of Compass’ purchase of Anywhere Real Estate, Rate comes out as a big winner thanks to the joint ventures it has with both companies. The Rate/Anywhere JV, Guaranteed Rate Affinity, was formed in 2017, when what was then known as Realogy teamed up with the lender after ending

Rate gets mortgage benefit of Compass-Anywhere deal Read More »

UWM first to raise its conforming limits for 2026

United Wholesale Mortgage is the first major lender this year to raise its conforming loan limits in advance of the formal announcement in November by the Federal Housing Finance Agency. Even though UWM will start obtaining loans with these higher limits from mortgage brokers immediately, it will need to keep the mortgages on its balance

UWM first to raise its conforming limits for 2026 Read More »

From crypto to DPA: 8 newest mortgage products, programs

While it is increasingly likely the Fannie Mae and Freddie Mac conservatorships are nearing some sort of end, the question is whether their conforming product boxes will be expanded as a result. The demand for products that address unique borrower needs isn’t going away anytime soon. In recent weeks, lenders have introduced a wide range

From crypto to DPA: 8 newest mortgage products, programs Read More »

Pres. Trump signs mortgage trigger leads ban into law

Pres. Trump has signed into law H.R. 2808, the Homebuyer Privacy Protection Act, one month after the bill cleared the U.S. Senate by unanimous consent. The new law, which takes effect 180 days after enactment, has been welcomed by the mortgage industry for putting an end to the sale of trigger leads — consumer data

Pres. Trump signs mortgage trigger leads ban into law Read More »

Fairway rebrands with focus on end-to-end lending

In July, Fairway Independent Mortgage refreshed its branding, including revising its name to Fairway Home Mortgage. The company was started as a mortgage broker by its CEO Steve Jacobson in 1996. It grew by adding regional branches throughout the country.  Fairway has been very successful in retaining staff long-term. David Lazowski, who in 2024 became

Fairway rebrands with focus on end-to-end lending Read More »