Retail Lending

Planet Home Lending hires John Adams as renovation leader

Planet Home Lending on Thursday announced the appointment of John Adams as retail renovation leader as the company seeks to enhance its home renovation expertise and unlock more housing opportunities for borrowers. Adams will focus on training and supporting Planet’s distributed retail loan originators and educating real estate agents nationwide. He will also educate veterans […]

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Smartfi Home Loans shutters retail division

San Diego-based Smartfi Home Loans, a top 15 U.S. reverse mortgage lender, recently made the decision to close its retail division and place an “exclusive focus” on its wholesale channel, the company confirmed Tuesday with HousingWire’s Reverse Mortgage Daily. The move was officially announced Sept. 15 and ends a short stint for the company’s retail

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Does the trigger leads bill opt-in provision wave goodbye to competition?

A long-awaited crackdown on trigger leads is on its way to President Donald Trump’s desk, but not everyone in the mortgage world is celebrating. Nestled in the bill is a provision that’s leading professionals to raise doubts about whether the measure is a consumer safeguard or a competition killer.  “The act will require consumers to

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Planet Financial posts 64% annual growth in residential originations

Planet Financial Group LLC, the parent of national mortgage lender Planet Home Lending, on Tuesday reported strong growth across its servicing, origination and asset management channels in the second quarter of 2025. The company — which also does business under the name Planet Loan Servicing and asset manager Planet Management Group — grew its total

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Michael Isaacs out as CEO of Go Mortgage

Go Mortgage‘s majority owner and CEO Michael Isaacs have parted ways, sources told HousingWire this week. Staff at the Ohio-based retail lender were told on Monday that Isaacs’ tenure was over, and that majority owner Jordan Hansell had named himself as interim CEO. The departure was a mutual decision, with Hansell and President Andrew Paganos

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InGenius acquires mortgage recruiting platform SIMPL

Another merger and acquisition deal has hit the housing industry. Real estate and mortgage intelligence provider InGenius announced Wednesday that it has acquired SIMPL, a recruitment platform designed to support retail mortgage branch managers, and it has incorporate it into its existing data tools. Built by Fobby Naghmi and John Perry, SIMPL stands for Strategic

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How midsize lenders are surviving the mortgage squeeze

Mortgage veteran Glenn Stearns is taking a different approach with his latest venture.  Kind Lending, a national wholesale mortgage lender and his second brainchild, is built on lean operations and a focus on efficiency — a contrast with his first company, Stearns Lending, which filed for Chapter 11 bankruptcy in 2019.  “This is not our

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Supreme Lending to acquire Michigan Mutual: sources

Dallas-based Supreme Lending has reached a deal to acquire Michigan Mutual, Inc. (MiMutual), adding a wholesale platform and a presence in Michigan to its operations, sources told HousingWire. Founded in 1999, Supreme Lending originated $3.8 billion over the past 12 months, with most of its volume concentrated in Texas, Florida and California, according to mortgage

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GoodLife Home Loans launches retail reverse mortgage division, says it is actively hiring

An existing reverse mortgage-backed securities issuer and wholesale lender is making a new play for the retail space, according to a new announcement. GoodLife Home Loans, dba of Bellevue, Wash.-based Traditional Mortgage Acceptance Corporation (TMAC), announced this week that it has launched a new retail reverse mortgage division to add to its existing efforts in

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Kind Lending appoints new SVP to drive retail sales in the West

Kind Lending today announced the appointment of Geri Farr as its senior vice president of West retail sales. Farr, who has over a decade of leadership in the mortgage industry, will focus on helping the company grow its expansion across the West and is tasked with strengthening teams and driving performance across the region. According

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