Real Estate Marketing

Your realtor headshot is usually the first thing a client sees. It could be on your website, a yard sign and/or your social media profiles. But, long before you meet in person, people are already forming an opinion about whether you look trustworthy, approachable and professional. The good news is you don’t have to love […]

With its focus on photos and videos, Instagram is a great place for real estate agents to showcase their listings and personalities. It allows agents to be visible to their existing network while expanding their networks and gaining new followers (prospective clients). You can build trust over time with your audience by posting consistently, and

As a Realtor, your real estate landing pages are one of your most valuable lead generation assets. They are the final gatekeepers between you and your lead. Get them right, and your ROI from paid leads will soar. Get them wrong, and your conversion rate will plummet. It’s no wonder that most Realtors, and even

I know, I know – you’re a real estate agent, not a copywriter, but hear me out. Just like people eat with their eyes first, the same goes for real estate. People will first be attracted to pictures, and then the real “taste” will be what they read from you. When people view a listing,

As each year passes, social media usage continues to grow in the real estate world. According to the National Association of Realtors, 87% of real estate agents use Facebook and 62% use Instagram. Add to that the fact that millennials still make up the largest percentage of recent home buyers at 29%, and it’s in