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NAF targets reverse mortgage growth with ‘connective tissue’ marketing tactics

HECM, Home Equity, HWmember, LendingLife, Marketing, New American Funding, Reverse, Reverse Mortgage Daily /

More than a year ago, New American Funding (NAF) launched a new marketing campaign that’s designed to inject a fresh attitude into how consumers view reverse mortgage products. Unlike NAF’s multimillion-dollar forward mortgage campaign, “Hell Yeah You’re Buying a Home,” which was announced last month, the reverse-centric “Old Wives” campaign isn’t something you’ll find on […]

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The new smart home technology that’s helping seniors age in place

Aging in Place, Healthcare, HWmember, Reverse, Reverse Mortgage Daily, Smart Homes, Technology /

About one in four Americans are at least 60 years old, and this group now outnumbers children in 11 states and in nearly half of all U.S. counties. Technological advancements are needed to serve a senior population that overwhelming prefers to age in place. Whether a client needs technology for life-saving reasons or mere convenience,

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Reverse mortgage lenders log Q2 profits amid home equity, AI push

Artificial Intelligence, Earnings, Ellington Financial, Finance of America, Home Equity, HWmember, LendingLife, Mortgage, Onity Group, Reverse, Reverse Mortgage Daily /

The publicly traded companies in the reverse mortgage space were largely profitable in the second quarter of 2025, despite a challenging macroeconomic backdrop.  As a group, they posted $1.2 billion in originations in Q2 2025, compared to $1 billion in the first quarter. Executives pointed to stronger demand for home equity products among seniors, as

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Older adults support many types of housing regulation reform

accessory dwelling units, Home Prices, Housing Inventory, Housing Market, HWmember, Reverse /

Older adults support changing zoning laws to make homebuilding easier, according to new surveys by AARP and the Pew Charitable Trusts. Older adults overwhelmingly want to age in place, but their homes are often unsuited to aging, while rising home prices and a shortage of housing inventory makes it difficult to move. The desire of

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As seniors gain comfort with AI, how should reverse mortgage lenders respond?

Aging in Place, Artificial Intelligence, HWmember, Longbridge Financial, Onity Group, Reverse, Reverse Mortgage Daily /

The knowledge and use of artificial intelligence (AI) among older generations is often misunderstood and mischaracterized. But seniors are often following the path of the wider population when it comes to incorporating AI into their daily lives. Recent survey data published by the University of Michigan found that 55% of respondents in the 50-and-older age

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In New York, many seniors aren’t getting vital support services

Aging in Place, Healthcare, HWmember, New York, Reverse /

New York is among the states where older residents are not receiving adequate levels of in-home care and other support services, according to a report published by a local news outlet. The report cited data from the Office of the New York State Comptroller, which found that some 16,000 of the state’s senior residents “continue

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Forged deed and mortgage fraud cost Georgia couple their home

Georgia, HWmember, Mortgage, Mortgage Fraud, Real Estate Fraud, Reverse, Reverse Mortgage Daily /

A Georgia couple lost their longtime family home after a forged deed led to a reverse mortgage they claimed they never signed, according to reporting from WSB-TV. James and Lucretia Klucken said they began receiving notices in 2019 about repayment on a $50,000 reverse mortgage tied to James’ family property. After reviewing the documents, James,

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As reverse mortgage demand grows, lenders may need more personnel

Continuing Education, HWmember, Loan Officer, Longbridge Financial, Reverse, Reverse Mortgage Daily, Reverse Mortgage Marketing and Sales Training /

Consumer demand for reverse mortgage products is expected to rise as the population ages more quickly. According to estimates from Business Research Insights, the global market is currently valued at $2 billion and could reach $3.2 billion by 2033. More business is likely to push reverse mortgage companies to grow their employee headcounts. But like

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As Social Security turns 90, what will its future hold?

Aging in Place, HWmember, Retirement, Reverse, Reverse Mortgage Daily, Social Security, Social Security Administration /

The Social Security system celebrated its 90th birthday this week. In the wake of this milestone, several policy analysts and news outlets offered their thoughts on the program’s past, present and future. The Committee for a Responsible Federal Budget (CRFB) noted that the safety net program that currently serves some 69 million Americans per month

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Social Security COLA could rise to 2.7% in 2026

HWmember, Inflation, Mortgage, Reverse, Reverse Mortgage Daily, Social Security, Social Security Administration /

The cost-of-living adjustment (COLA) for Social Security benefits could rise to 2.7% in 2026, up from this year’s 2.5%, according to estimates from The Senior Citizens League (TSCL). The COLA is based on the average Consumer Price Index for urban wage earners and clerical workers (CPI-W) for July, August and September, compared with the same

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