Real Estate

How many listings have been impacted by Zillow’s new policy?

Zillow’s listing standards policy may have only been in effect for one day, but Eric Johnson, a Boston-based Compass agent and team leader, said he has already seen an impact.  “Our team has only received a warning so far, but I personally know several agents whose listings have already been banned,” Johnson, who leads Mission […]

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Doorify MLS joins Broker Public Portal as strategic investor

Broker Public Portal (BPP) — the industry-led home search initiative backed by real estate brokerages and MLSs — announced that Doorify MLS has joined as its newest strategic investor. Based in Cary, North Carolina, Doorify MLS serves nearly 15,000 real estate professionals across 16 counties in the Research Triangle — including Raleigh, Durham and Chapel

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eXp Realty introduces CRM of Choice program

eXp Realty has rolled out a new initiative that allows its agents to choose from multiple customer relationship management (CRM) systems, marking a shift in the company’s approach to technology offerings. The program, called CRM of Choice, offers agents the option to select one of three platforms — BoldTrail, Cloze or Lofty — as part

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Do you get déjà vu? The PLS sues NAR — again

If you are familiar with ThePLS.com’s original antitrust suit filed in 2020 against the National Association of Realtors over NAR’s Clear Cooperation Policy (CCP), reading the new suit filed Tuesday might give you déjà vu.  In its 31-page complaint filed in U.S. District Court in Los Angeles, the PLS notes that “Paragraphs 1-121 of this

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What agents must know about telemarketing consent

As class-action lawsuits continue against major real estate brokerages for alleged telemarketing violations, firms of all sizes are under increasing pressure to strengthen their compliance practices. According to attorney Michele Shuster, a founding partner of Mac Murray and Shuster LLP, staying within the bounds of federal and state telemarketing laws isn’t just a legal necessity

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Mayors back Realtor.com’s campaign to address the housing crisis

The U.S. Conference of Mayors formally endorsed a bipartisan statement to support the Let America Build campaign — a housing policy initiative backed by Realtor.com — during the organization’s annual meeting in Tampa on Sunday. The resolution — introduced by Austin Mayor Kirk Watson — acknowledges the mounting housing affordability crisis, and it calls for

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15 real estate lead generation ideas (+ expert tips & tools)

The world of real estate is constantly in flux, yet one thing remains true: Lead generation is one of the most important requirements for maintaining a successful real estate business. In today’s economy, with interest rates on mortgages stubbornly perched around 7% and dwindling inventory in most states, today’s agents must get creative to keep

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Zillow fires back against Compass’s claims of ‘irreparable harm’

Zillow is not buying Compass’s claims that its listing standards policy has or ever will cause “irreparable harm” to the nation’s top brokerage by sales volume. On Monday, the listing portal giant filed two letters in response to Compass’s motion for a preliminary injunction and its motion for expedited discovery.  The responses come just a

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31 Real Estate Social Media Post Ideas to Engage Your Audience

As each year passes, social media usage continues to grow in the real estate world. According to the National Association of Realtors, 87% of real estate agents use Facebook and 62% use Instagram. Add to that the fact that millennials still make up the largest percentage of recent home buyers at 29%, and it’s in

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Are broker-to-broker referral fees next in the real estate hot seat?

When the National Association of Realtors’ (NAR) agreed to implement mandatory buyer representation agreements as part of its commission lawsuit settlement agreement, the trade group said it was in the name of increased transparency.  It’s with this same goal in mind that Northwest MLS (NWMLS) said it chose to implement referral fee disclosures. “Northwest MLS

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