Real Estate

Baird & Warner, Goosehead Insurance enter franchise partnership

Texas-based Goosehead Insurance and Baird & Warner Real Estate have launched a new franchise partnership that will embed home insurance options directly into the real estate transaction process. The venture — named Adaptive Insurance Agency — offers homebuyers access to a broad selection of insurance carriers and guidance from licensed agents as part of their […]

Read More »

8 clever real estate copywriting tips top agents use (+ AI prompts)

I know, I know – you’re a real estate agent, not a copywriter, but hear me out. Just like people eat with their eyes first, the same goes for real estate. People will first be attracted to pictures, and then the real “taste” will be what they read from you. When people view a listing,

8 clever real estate copywriting tips top agents use (+ AI prompts) Read More »

Most home shoppers are seeking out a new city

More than half of home shoppers nationwide are looking for properties outside of their current metro areas — continuing a trend that has intensified since the COVID-19 pandemic even as signs of moderation have appeared in recent quarters. Realtor.com‘s report for the second quarter of 2025 shows that 58.9% of online home searches from users

Most home shoppers are seeking out a new city Read More »

AI startup Further launches homebuying platform

A new artificial intelligence (AI)-powered platform aimed at simplifying the homebuying process is now available to the public. Further, a startup that’s focused on real estate technology, has officially launched its platform. It includes an embedded virtual assistant, Homebuyer AI, that offers free tools to help users navigate the complexities of purchasing a home. “Buying

AI startup Further launches homebuying platform Read More »

The deal doctor: How a Miami agent closes $25 million+ a year selling condos to plastic surgeons

Struggling to find a lucrative niche this year? You’re not alone. With leads scarce and deals drying up, you’re probably considering niches you wouldn’t have touched with a ten-foot pole in 2021. Probate, divorce leads, short sales — everything is on the table when you have a mortgage to pay. Leads are leads, right? There’s

The deal doctor: How a Miami agent closes $25 million+ a year selling condos to plastic surgeons Read More »

Century 21 expands in Kansas

Century 21 Real Estate has announced the affiliation of Monument Real Estate, a locally owned brokerage in Emporia, Kansas. The firm, founded in 2021 by broker-owner Christian Keisler, will now operate as Century 21 Monument Real Estate. Keisler, who entered the real estate industry in 2016 after a career in sales and marketing, has built

Century 21 expands in Kansas Read More »

No matter how you slice it: Compass say NWMLS’s rules are anticompetitive

Compass, which previously slammed Northwest MLS’s (NWMLS) motion to dismiss its antitrust suit as “misleading and self-serving,” officially fired back Monday with a formal reply filed in U.S. District Court in Seattle. Originally filed in April, Compass claims that NWMLS’s listing rules, which mandate that members must input listings into the MLS within 24 hours

No matter how you slice it: Compass say NWMLS’s rules are anticompetitive Read More »

How a top LA agent is rebuilding her life after the fires — one reel at a time

Are you afraid of “oversharing” on social media? It’s not just you. It’s why so many Realtors post nothing but market updates and store-brand-vanilla boring “JUST SOLD!!” posts. They know they’re leaving likes and leads on the table, but actually being themselves on their professional Instagram? They’d rather walk naked through Trader Joe’s. On a

How a top LA agent is rebuilding her life after the fires — one reel at a time Read More »

realMLS adds transparency platform Rayse as a member benefit

Access to the real estate platform Rayse has been provided to all realMLS members at no additional cost. The platform, designed to improve transparency in real estate transactions, is now available through agents’ realMLS dashboards and at rayse.com/realmls. The rollout comes on the heels of a major platform update from Rayse, which recently added tools

realMLS adds transparency platform Rayse as a member benefit Read More »

All Open House Scripts template

12 Open House Scripts to Impress Buyers and Win More Clients

Let’s be honest, real estate open houses can feel a little awkward if you’re not sure what to say. You’re juggling sign-ins, smiling on cue and trying to figure out whether the couple by the kitchen is just killing time or actually thinking about writing an offer. That’s where having a few go-to scripts in

12 Open House Scripts to Impress Buyers and Win More Clients Read More »