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San Francisco Realtors add virtual staging tools

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The San Francisco Association of Realtors (SFAR) has partnered with Collov AI to provide its more than 4,000 members access to artificial intelligence-powered virtual staging tools. Beginning this week, the tools will be available directly through SFAR’s multiple listing service platform. The technology allows real estate agents to transform empty rooms into photorealistic, professionally designed […]

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California affordable housing programs face new legal challenge

Affordability, Affordable housing, California, Housing Inventory, HWmember, Lawsuit, Real Estate /

Hundreds of affordable housing programs across California may be in legal jeopardy after a new federal lawsuit challenged the constitutionality of one of the state’s most widely used housing tools. The suit — filed Thursday in federal court in San Francisco and first reported by CalMatters — targets East Palo Alto, California’s “inclusionary zoning” ordinance.

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Douglas Elliman doesn’t want private listings to be the norm

Clear Cooperation, Douglas Elliman, Earnings, HWmember, Real Estate /

While some brokerages are leaning into the use of private listing networks, luxury firm Douglas Elliman said it does not want private listing networks to become the norm. “At Douglas Elliman, we have a long- standing commitment to offering clients greater choice and flexibility while continuing to promote equal access to listings and uphold a

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LPT Realty, Aperture Global book their spot on the Nasdaq ticker

Brokerage, HWmember, LPT Realty, NASDAQ, Real Estate, Stock Market /

Cloud-based brokerage LPT Realty and its luxury spinoff Aperture Global Real Estate on Monday announced their reservation of a combined Nasdaq stock ticker as they prepare for an initial public offering. “One step closer to our IPO,” Michael Valdes, the CEO of LPT International, wrote in an Instagram post. “We have reserved the combined ticker

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Baird & Warner launches image services division amid VHT Studios closure

Brokerage, Chicago, CoStar Group, HWmember, Real Estate, Real Estate Agents, Real Estate Marketing, Technology /

Baird & Warner Real Estate has launched an internal Image Services division to provide real estate marketing visuals in response to the abrupt closure of VHT Studios. The new unit will be led by Shannon Lange — former area sales and account manager for VHT Studios and Matterport — and a licensed real estate agent

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How to Write a Lead Winning Real Estate Agent Bio in 7 Steps (+ Examples)

Real Estate, Real Estate Marketing, Vetted by HousingWire /

As a real estate agent, it’s easy to assume your listings speak for themselves, but buyers and sellers still want to know who they’re working with. A well-written agent bio helps you build credibility, make a lasting impression on prospective clients and turns curious browsers into serious leads. Your real estate agent bio doesn’t need

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Top Miami agent Raul Santidrian joins Coldwell Banker Realty

Brokerage, Coldwell Banker, Douglas Elliman, Florida, HWmember, Luxury Real Estate, Miami, People Movers, Real Estate, Real Estate Agents /

Raul Santidrian — a veteran of south Florida’s luxury real estate market — has joined Coldwell Banker Realty’s Pinecrest/Miami office after more than a decade at Douglas Elliman Florida. Santidrian consistently ranks among top agents statewide and brings a track record that includes more than 600 closed transactions and a career sales volume in the

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Tech Pulse: ICE posts strong earnings; bill pushes unconverted crypto in mortgage

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Welcome back to Tech Pulse — HousingWire‘s weekly series rounding up the latest in technology news, including tools, integrations and trends that impact mortgage and real estate. Here’s what happened this week: ICE posts $851M profit in Q2 2025, raises revenue guidance Intercontinental Exchange reported $851 million in net income for the second quarter and a return to profitability in

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How to build high-converting real estate landing pages (+ examples)

Real Estate, Real Estate Marketing, Vetted by HousingWire /

As a Realtor, your real estate landing pages are one of your most valuable lead generation assets. They are the final gatekeepers between you and your lead. Get them right, and your ROI from paid leads will soar. Get them wrong, and your conversion rate will plummet. It’s no wonder that most Realtors, and even

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Tucson-based independent merges with United Real Estate Specialists

Arizona, Brokerage, HWmember, People Movers, Real Estate, United Real Estate /

Tucson, Arizona-based independent firm KMS Realty is merging with United Real Estate Specialists, according to an announcement on Friday. Suzanne Rothman, who served as the designated broker KMS Realty, will serve as the managing broker of United Real Estate Specialist. She is also the immediate past president of the MLS of Southern Arizona (MLSSA) and

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