SERHANT. has expanded its footprint to Palm Beach Island, Florida, with the addition of Gary Pohrer, a top-producing agent and longtime local resident. Pohrer, who has closed more than $2.5 billion in career sales, brings more than two decades of experience in the luxury real estate market. That includes a record $106 million sale on […]
SERHANT. adds top agent in Florida expansion Read More »
We’ve entered the busiest season in the real estate industry at the same time that markets are more uncertain than ever. Nearly 40% of annual home sales happen between May and August, and we’re quickly approaching the most popular day to list your home: June 1*. Meanwhile, the economic landscape is shifting — mortgage rates,
How agents can support first-time sellers in an uncertain market Read More »
Preparing for the summer season — typically a peak period in most real estate markets —requires strategic planning and a keen focus on the client experience. Competition can heat up quickly and as a global brokerage, here’s how we’re preparing for a successful luxury summer selling season across the markets we serve — and how
Global readiness: Preparing for the luxury summer selling season across markets Read More »
For years, the real estate industry has leaned on “transparency” as both a shield and a sword. Whenever innovation threatens the status quo, gatekeepers quickly rally behind consumer protection. But who’s really being protected? Let’s take a step back. Not long ago, Zillow led the charge into iBuying, buying homes from sellers directly, often at
When “transparency” becomes a weapon Read More »
Lately, I’ve found myself pausing at headlines about the rise of single women in real estate, not just as influencers, but as owners, investors and decision-makers. While it’s no secret thatwomen often drive home buying choices within families, what stands out today is howconfidently many are making those decisions independently. Here in Florida, I’ve seen
She buys: How single women are reshaping today’s real estate conversation Read More »
The American real estate industry is collapsing under the weight of its own unresolved contradictions. With a housing market now showing unmistakable signs of sustained decline— plummeting affordability, rising rates, historic commission lawsuits, and consumer disillusionment—there is no bailout coming this time. The lessons of 2008 have not prevented history from rhyming. This time, though,
Narrative collapse: Ethics, antitrust, and the real estate reckoning Read More »
Zillow will begin a “phased rollout” of its listing access standards policy, which bans publicly marketed listings not entered into the MLS, on May 28. In a blog post on Tuesday, Zillow offered agents some clarifications and guidance on its new policy and how it will be implemented. “Publicly marketed listings should be entered in
Zillow will begin banning noncompliant listings on June 30 Read More »
Let’s call it what it is: most brokerages are way behind on AI. Agents? They’re scrappy. They’re downloading ChatGPT apps, playing with Canva AI, and asking Midjourney to crank out listing flyers in 30 seconds flat. They’re moving fast because they have to. Meanwhile, broker-owners are still asking, “So… how exactly would we even use
Brokerages are sleeping on AI: Here’s the playbook to wake them up Read More »
Buyer representation agreements have no impact on real estate agent commissions, according to a report published this week by researchers at the Federal Reserve. The report examined commission rates advertised to buyers’ agents through data from CoreLogic (which recently rebranded as Cotality). This includes the CoreLogic House Price Index and CoreLogic Market Trend reports, which
Buyer rep agreements don’t change commission rates: Fed study Read More »